This festival begins on the 25th February every year to highlight Hyderabad's arts, crafts, culture and, most important, the city's cuisine. As part of the arts and crafts section the festival promotes Pearls and Bangles among other artifacts. The festival is well organized with a series of cultural programmes highlighting local traditional and cultural values. Noted artistes lend a different charm to various traditional series like Gazals, Shairee, Quawwalis and music, song and dance performances.
A large section of the grounds is also dedicated to stalls catering to arts, crafts and food.
This festival lasts for five days.